Centralized Data Hub
All your tools pulled into one SQL database — cleaned, consistent, and automatically updated.
Serving NW Arkansas & Suffolk County NY
All your business data.
One place. Always updated.
Power BI dashboards & centralized data hubs for small business.
Stop exporting spreadsheets and copy-pasting numbers. We connect QuickBooks, your POS, time clocks, and the rest of your tools into a single automated Power BI dashboard — so you wake up every morning with a clear picture of revenue, labor, cash, and KPIs.
Power BI license included
No data team needed
Live in 2–8 weeks
Plans from $75/mo
2–8
Weeks kickoff to live dashboard
4+ hrs
Avg weekly time saved on manual reporting
$75
Starting monthly, license included
Data Visuals M.A.D. is a small-business-focused Power BI consultancy that builds centralized data hubs and automated dashboards for owners who are tired of exporting spreadsheets. The company is based in Bentonville, Arkansas and Hauppauge, New York (Suffolk County) and serves clients across the United States remotely. Plans start at $75 per month with the Power BI Pro license included, and most dashboards go live in 2–8 weeks. Specialties include construction job-cost dashboards, restaurant food-cost and labor tracking, trucking cost-per-mile reporting, and healthcare revenue-cycle analytics.
The Process
Your business's central
data command center
Right now your data is scattered — QuickBooks over here, POS over there, schedules in a spreadsheet. We pull it all together.
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We learn your business
A 30-minute call to understand what tools you use, what questions you ask every week, and where time is wasted on manual reporting.
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We build your data hub
We connect your tools — QuickBooks, POS, time clocks, spreadsheets — to a central SQL database with your budget targets and KPI goals.
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Your dashboard goes live
A Power BI dashboard that updates itself shows revenue vs. budget, labor vs. target, cash position, and KPIs — before your morning coffee.
We connect:
QuickBooksSquareShopifyStripeExcel / SheetsTime ClocksHubSpotSalesforceEMR / EHRTMS / DispatchADP / PaycomAmazon Seller
Industries We Serve
Built for real businesses,
not just big corporations
We speak your industry's language — whether you're running a construction crew in Springdale, a restaurant in Bentonville, a clinic on Long Island, or a trucking company anywhere in the country.
Construction & Trades
See job profitability, labor hours vs. budget, and crew productivity before you send the final invoice — not after you've eaten the margin.
View construction dashboard →Restaurants & Food Service
Food cost %, labor %, and daily sales vs. target in one view. Know if you're on track by Tuesday — not when your accountant calls.
View restaurant dashboard →Trucking & Logistics
Cost per mile, load profitability, driver productivity, and fuel spend — tracked automatically. Know your margins before the invoice is sent.
View logistics dashboard →Healthcare & Clinics
Denials, AR aging, cash flow, and provider productivity — all in one place. Built by someone who worked in revenue cycle management.
View healthcare dashboard →Retail & E-Commerce
Sales by location, product margins, inventory turnover, and customer trends — without living in your POS all day.
Get a custom demo →Real Estate & Property Mgmt
Occupancy, rent collection, maintenance costs, and cash flow across all your properties in one dashboard.
Get a custom demo →What We Do
Every service focused on
one outcome: clear answers
We're not just dashboard builders — we're data strategists who happen to build dashboards. Everything is designed to save time and give you information you can act on.
Power BI Dashboards
Interactive, visual answers to your most important business questions — on any device.
Report Automation
Weekly and monthly reports that generate and deliver themselves — no manual pulling required.
KPI Strategy
We help you define the 5–7 numbers that actually drive your business, and how to define them so everyone agrees.
Excel & Macro Automation
Fix fragile spreadsheets, automate repetitive tasks with VBA, and build smart Excel templates that refresh themselves from QuickBooks or any other source.
Healthcare RCM Analytics
Denials, AR aging, provider productivity, and cash flow tracking — built by someone from revenue cycle.
Live Dashboard Examples
Real, interactive Power BI reports —
click in and explore
These aren't screenshots. They're actual working dashboards. Your dashboard would be built around your specific tools and business questions.
Sales Executive Overview
Revenue, KPIs, and trends in one view. Answers "how are we doing?" without digging through reports.
Owners · Finance · Sales LeadsStore Sales Overview
Revenue, profit, and customer trends. Drill into what's driving changes before it shows up in your P&L.
Retail Owners · Store ManagersOperations & Team Hub
Workload, service levels, and team productivity — without sorting through individual reports.
Ops Leaders · ManagersPlans & Pricing
Clear pricing. No surprises.
No enterprise jargon.
A one-time setup fee covers building your data hub and dashboard. Monthly covers monitoring, updates, and support — and your Power BI license is included in every plan.
Starter
$75/mo
+ $500 one-time setup
Replace one recurring spreadsheet with a live, automated dashboard.
- 1 Power BI dashboard page
- 1 data source connected & cleaned
- Basic SQL data hub
- Monthly refresh + quarterly check-in
- Power BI Pro license included
Growth
$100/mo
+ $1,000 one-time setup
Run the whole business from one screen — revenue, labor, and cash in one place.
- 2–3 dashboard pages
- Up to 3 data sources + budget data
- Centralized SQL data hub
- Weekly refresh + monthly monitoring
- Power BI Pro license included
- API automation layer
Professional
$175/mo
+ $1,500 one-time setup
Multiple locations, teams, or data sources with deep drill-downs.
- 4+ dashboard pages + drill-downs
- Unlimited data sources
- Full data hub with daily refresh
- Multi-location or multi-team views
- Power BI Pro + 5GB SQL storage
Enterprise
Custom
Your long-term data partner
Custom architecture, governance, advanced integrations, and SLAs.
- Custom data hub architecture
- Dedicated support + custom SLAs
- Up to 8× daily refresh
- Role-based access control
- Staff training included
What our clients say
"I used to find out I lost money on a job 3 weeks after it was done. Now I can see margin by job, by crew, and by phase — every day."
"We caught a food cost problem in week one instead of finding out at month end. The dashboard paid for itself immediately."
"We went from monthly printouts to a live dashboard that flags denial problems same-day. The team actually uses it now."
About
Enterprise-level data clarity —
priced for small business reality
Data Visuals M.A.D. was built for the business owner who is tired of making important decisions based on last month's numbers or a gut feeling. We believe every business — whether it's a restaurant in Bentonville, a trades company in Suffolk County, or a clinic anywhere in the country — deserves the same data clarity that large corporations pay full-time data teams for.
Michael Dorio II — Founder & Lead Analyst. Years spent in healthcare revenue cycle and operations analytics watching business owners make gut-feel decisions because their data was too scattered or too painful to pull together. Based in Northwest Arkansas and Suffolk County, NY — serving businesses locally and clients nationwide.
Power BI
SQL / PostgreSQL
Python
Excel VBA
QuickBooks
Power Automate
Azure
Our locations
Northwest Arkansas
Bentonville · Rogers · Springdale · Fayetteville
Suffolk County, NY
Hauppauge · Melville · Smithtown
Serving clients nationwide
Remote build & support for any US business
Frequently Asked Questions
Answers to what owners actually ask
If something isn't here, the contact form below is the fastest way to get a direct answer.
How much does a Power BI dashboard cost for a small business?
Plans start at $75/month with a one-time setup fee of $500. Growth is $100/month with $1,000 setup, and Professional is $175/month with $1,500 setup. A Power BI Pro license is included in every plan — you don't pay Microsoft separately for the user license.
How long does it take to get a dashboard built?
Most clients go from kickoff call to live dashboard in 2 to 8 weeks. Starter plans typically launch in 2–3 weeks; Professional plans with multi-source data hubs typically take 6–8 weeks.
Does Data Visuals M.A.D. work with QuickBooks?
Yes — QuickBooks Online and QuickBooks Desktop are our most common data sources. We also connect to Square, Shopify, Stripe, time-clock apps, HubSpot, Salesforce, EMR/EHR systems, TMS dispatch software, ADP/Paycom payroll, and Amazon Seller Central.
Do I need a data team or IT person on my side?
No. We build, host, and maintain the entire data hub and Power BI dashboard. Most clients only need to provide read-only access to the tools they already use. Your team interacts with the finished dashboard — not the underlying SQL.
Do you only serve Northwest Arkansas and Long Island?
No. We're based in Bentonville, Arkansas and Hauppauge, New York, but the work is done remotely. We serve small and mid-sized businesses anywhere in the United States.
Can you automate Excel templates and macros, not just build dashboards?
Yes. Excel & Macro Automation is one of our core services. We rebuild fragile spreadsheets, write VBA macros to automate repetitive tasks, and create smart Excel templates that refresh themselves from QuickBooks, your POS, or any other connected source.
What industries do you specialize in?
We have dedicated dashboard templates for Construction & Trades (job profitability, labor vs. estimate), Restaurants & Food Service (food cost %, labor %, daily sales vs. target), Trucking & Logistics (cost per mile, load profitability), and Healthcare & Clinics (denial rates, AR aging, provider productivity). We also serve Retail & E-commerce and Real Estate clients on a custom basis.
What makes you different from a SaaS dashboard tool?
SaaS dashboard tools give you templated views over one or two sources. Data Visuals M.A.D. builds a centralized SQL data hub that combines all your sources, applies your business's specific KPI definitions, and serves them through Power BI — without you having to manage the data engineering.
Let's Talk
Tell us what's broken.
We'll tell you how to fix it.
Free 30-min review. No pitch, no pressure — just a real conversation about your data.